utils#

Utility functions for the Marketing Mix Modeling module.

Functions

apply_sklearn_transformer_across_dim(data, ...)

Apply a scikit-learn transformer across a dimension of an xarray DataArray.

create_new_spend_data(spend, ...[, ...])

Create new spend data for the channel forward pass.

drop_scalar_coords(curve)

Remove scalar coordinates from an xarray DataArray.

sigmoid_saturation(x, alpha, lam)

Sigmoid saturation function.

transform_1d_array(transform, y)

Transform a 1D array using a scikit-learn transformer.